Bugatti Marketing Tour
Customer Drive Experiences
Best in class. Bespoke. Exclusive. Private. Coveted. These are the embodiments of one of the world’s best automotive brands. In order to drive nation-wide US sales for them, XPL was tasked with sourcing every element of a customer drive experience. Our lean team was able to design multiple cities while simultaneously executing in others. Mid-tour, we helped support a major broadcast press initiative for the European-based team.
Specific Sourcing
Our ability to absorb and understand brand composition gave us a distinct advantage in sourcing this tour. The more distinct you are, the more brand alignment must be evident in every detail of your events. XPL’s unique contacts in adjacent industries helped us with incredibly specific sourcing. We also had the resources to expertly manage the length of this tour, lasting nearly thirty straight days.
Event Type: B to C Marketing Tour
Brand/Company: Bugatti