• Who We Are • how we do it

WE CREATE
EXPERIENCES THAT

MOVE AUDIENCES.

XPL is an award-winning experiential design agency, creatively recognized and well-respected around the world.

Founder's Promise

With 30+ years of experience I can tell you a lot is often made in our industry of the guest experience. As founder of XPL, my focus is always on the client experience.

With an almost anti-agency model, we build bespoke teams per project. This has allowed us to put the perfect people in “the foxhole” with our clients’ teams for what could be years at a time. They are good at what they do and they’re just simply good people.

My promise to every single client: You’re going to enjoy our people as much as our product.
‍

Kevin White

Founder, Xpl

our mission
& Values

“Leave it better” is our fundamental foundation. In all things we touch, we should ensure it has improved in some way through our involvement. Events, clients, audiences, our employees, our partners, this earth.

Push

We push each other. Push ourselves. Push boundaries. Push our clients to try, to explore, to risk, to succeed. We want to push boundaries with our thinking - not just for us, but for the experiential industry as a whole.

Think

We don't do things that "trend." We don't do things that are "hot." Simply put: we do things that work. What sets us apart from the vast majority of event companies is our tireless study of human psychology. Providing thought leadership on this topic is what makes us deliver better.

Give back

Whether it’s advising on global sustainability standards, helping to author an industry certification, or volunteering as an industry leader, we strive to leave our corner of the world better than we found it. That only happens if we first look to give.

big fun. bigger results.

Clients like us because we stay calm and don’t take ourselves too seriously.

Taking steps to
Ensure success

Every project has its own solution. But each project has the same system for success. By staying disciplined to methodology, we hope to deliver to our clients fewer surprises and bigger results.

a woman standing next to a man points to screen with a complex array of information

an impressive display of ads in times square NYC promoting Schick's Movember event

a packed university hockey arena with a dynamic lit up design on the rink

a young man punches upward in excitement as a crowd lifts him up in the special olympics stadium

Strategy

It is the most crucial aspect to design. No matter how good your people are at building experiences, if they are basing it on a faulty foundation, they will never design correctly. The strategy process involves us fully understanding your objectives, stakeholders, audience and brand values.

Design

Because you can't ever cut twice in live events, we always like to design twice, execute once. Our Design phase follows strategy and brings to life the experiences we believe will deliver. Budget parameters, visuals, spatial plans, SWOT analysis. We work as a team with you to craft the perfect experiential blue print.

Execution

Members of your team. Members of our team. Paired and working together to bring the event to fruition. We work tirelessly to ensure the design jumps seamlessly from paper to live in as stress-free an environment as possible.

Evaluation

From the moment we pick up the phone, we are monitoring process, decisions and results, ensuring we are delivering a transformation for you. Concurrent and post-event briefings allow us to make life better and easier each time we partner together.

WE CREATEEXPERIENCES THAT