Beyond Sport United Conference
Social Media Experience
Beyond Sport is a London-based, global non-profit. Its mission is to utilize sport as an initiator of sustainable social change. It convenes leaders and practitioners alike several times a year to discuss the intersection of sport and society. At Beyond Sport United, it looks to the American sports market to drive this change.
The team at Beyond Sport were focusing on the power social media can have when implemented correctly by athletes, teams, leagues and communities. Presenters and workshop facilitators were brought in to talk about best practices, reach and influence. XPL was challenged with creating a social media experience at the conference that not only would align with its teachings, but that would also fully engage attendees to participate and spread the conference messages out.
Strategic and Specialized
Rather than simply providing postings on platforms, we audited the social media performance for every presenter at the conference and offered tools that could best amplify client messaging. Our extended expertise in social media platforms and outreach allowed Beyond Sport to reach an estimated 30,000,000 person audience.
Event Type: Marketing Event
Brand/Company: Beyond Sport United
“Your help and support around all the social media hub stuff was immeasurable and I can’t say thank you enough... The Thunderclap was a great experience – sorry for my panic but [I’m] not used to tweeting to 30 million people!”