Movember Schick Shavedown
Men’s Health Campaign
Three campaigns merged in New York’s Times Square to help bring a greater awareness to men’s health issues. Driven by Schick’s ‘The Man I Am’ campaign, NBA’s Kevin Love’s ‘Locker Room Talk’ campaign and Movember Foundation’s Movember fundraising and awareness campaign, the Movember Schick Shavedown brought product, awareness, and clean smooth skin to the public in Times Square and on social media. We were able to provide full scale logistics and design support to the client’s production partner and execute a full brand immersive day for the public.
NYC Experts
In partnership with Productions New York, we were able to be the logistics experts in a location many know, but are unfamiliar with from an operational standpoint. We were able to provide decades long expertise of New York City and Times Square Studios, as well as practical strategy for street team marketing to our client. Life was made smooth and clean - like a good shave.
Event Type: B to C Marketing Promotion
Brand/Company: Schick / Movember Foundation