Centennial Launch

It is always key to design with a north star when it comes to large-scale shows. XPL developed the “I’ve never loved Duke more” principle to ensure all involved in the development of these shows knew which direction we were heading. Incorporating key alumni, staff, faculty, administration and students into each show is what helped us drive that point home. Rather than just talking heads, however, we created once-ever moments with these folks.  And in the spirit of Duke excellence, they were certainly up to the task.

Honor and Celebrate

One hundred years of history will contain just about everything - challenges and triumphs. Duke entrusted XPL to ensure that those challenges weren’t glossed over, all while maintaining an overall sense of pride and accomplishment. In other words, let’s recognize, honor and celebrate the ENTIRE story that is Duke. This manifested itself in the unique storytelling that blended digital content with live presentation, as if history was walking off the screen and into the arenas.

Now it can be said that tens of thousands within the Duke universe truly have never loved Duke more.