USA Games Opening Ceremonies
Client
Special Olympics
Event Type
Live Broadcast Spectacle
location
Seattle, Washington
Overview
Inclusion is the revolution that the Special Olympics is spearheading for those with intellectual disabilities. XPL was tasked with developing and producing an opening ceremonies to the USA Games in Seattle that helped rally the local city, a national television audience, and the global effort for Inclusion. The nearly three-hour spectacle, broadcast live by ESPN and centered around the 5,000 athletes and delegates, set the stage for the most ambitious USA Games the Special Olympics ever produced.
The XPL Difference
The Games’ organizers were in a very difficult position, having lost their production team three months before the Opening. They needed a team who could work under extreme circumstances, pull together an A-level group of television writers, choreographers, talent directors, scenic designers, ground operations experts and technical specialists, and work with ESPN on its live broadcast. The Special Olympics got this and more, landing within 1% of their targeted budget and creating a ceremony that met their targeted sustainability standards.
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3,000+
volunteers involved
35,000
record-setting live audience
~900,000
television viewers
"With a very short planning runway, [XPL] exceeded expectations with their collaborative process, creative production, fiscal responsibility, and commitment to both the live and broadcast audiences.”
Jayme Powers
COO, USA Games
3,000+
volunteers involved
35,000
record-setting live audience
~900,000
television viewers
