World Dealer Launch
Client
Porsche
Event Type
Multi-Day Launch Event
location
Los Angeles, CA
Overview
The energy around a car launch is palpable for both the public, but also for that manufacturer’s internal network – such as their dealers. Porsche, the iconic luxury and high-performance auto manufacturer wanted to capture that energy with a multi-day launch of the HEV 992 in Palm Springs, California. To afford the international group of dealers a taste of incredible hospitality, Porsche’s logistics agency - Grass Roots Germany – tapped XPL to handle destination management in the Greater Los Angeles Area.
The XPL Difference
Bespoke experiences were designed for dealer groups from Korea to Sweden; Russia to Thailand. Helicopter transfers. Off-road excursions. Race-track experiences. Fine dining. World-class golf. Once in a lifetime meet and greets. Expert presentations. Translation services. All with a white glove level of service. XPL’s deep experience with intense logistics and personalized service is just one of the reasons we are relied upon to support high-level programs such as this. With our global network of staff and premium suppliers, we are able to quickly and expertly design and execute anywhere, any time.
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1,600
international dealers across 7 waves
12
straight days of service
1
Only 1 broken golf club
1,600
international dealers across 7 waves
12
straight days of service
1
Only 1 broken golf club
